Make Money From TINDER Dating Software
HOW DOES TINDER MAKE MONEY?
Swipe, get matched, flirt and date. Tinder dating software has a unique selling proposition of connecting users with strangers which they wouldn’t have normally met, rather than connecting with people a user already knew.
For two years, Tinder online dating software has been able to stay afloat without relying on any kind of revenue stream. Now, the free match-making mobile app is exploring a new money-making model in an effort to cash in on the international $2 billion-a-year online dating industry. Let’s have a look at the Tinder statistics –
Tinder added almost 300,000 new subscribers in the second quarter and now has almost 3.8 million total. Tinder will generate more than $800Mn revenue this year – Gary Swidler, CFO, Match Group.
That’s more than double the $400Mn Tinder dating software brought in last year, and also means the dating app will be responsible for almost half of Match Group’s projected annual revenue of $1.7 billion.
TINDER BUSINESS MODEL
Tinder Plus (Freemium model)
Though launched as a fully free application initially, Tinder dating software changed its operating model in 2015 to a freemium business model where it started charging for some features like unlimited swipes, location change etc.
These features were a part of Tinder Plus which divided the operating model into two halves – The money making Tinder Plus, and network making Tinder basic.
The users who use Tinder plus have access to these special features –
- Unlimited Swipes
- Passport (find a match at any location)
- More than 1 Super Like per day.
- Rewind Feature (undo the last swipe)
- 1 Boost every month
There can be a match between a plus and basic application user. However, the free Tinder app limits the number of right swipes in a 12 hour period.
The cost of Tinder plus is variable ( between $9.99 to $19.99 in the United States) depending on the age of the user.
Tinder Gold (extension of Tinder Plus)
Tinder Gold is an exclusive paid service which provides all the Tinder Plus features along with the new Likes You feature.
This new feature of Tinder online dating software lets you see how many likes you have got shows the people who’ve liked you in a grid format and lets you like back, dismiss, or check the person’s profile without wasting time in swiping. Even the swipe feature is added with gold heart logo which indicates that the person has swiped you right.
Just like Tinder Plus, the cost of Tinder Gold varies for different ages and locations. This experimental feature has currently been priced between $14.99 to $82.99.
Various corporate and events have started partnering with Tinder to show their sponsored content in the form of profiles. Tinder dating software has smartly camouflaged the sponsored content/advertisements to its usual interface to make it look less intruding.
Whenever a user like (swipe right) a sponsored profile, he gets automatically matched and receives a pre-drafted message from the sponsor with whom he can either converse or engage by clicking on the link. Chatbots are usually used for this purpose.
This feature pricing starts from $9.00 depending on the requirements & location.
A recent addition to the paid features, Boost makes Tinder online dating software user’s profile the top profile in the area for 30 minutes. This Increases the chances for a match for up to 10x more profile views and 3x more matches while boosting.
This feature, though included in plus, is a standalone feature which can be bought at a price range of $1.99 to $3.99 per boost.
HOW YOU CAN MAKE MONEY FROM A TINDER-LIKE DATING SOFTWARE?
Our Tinder-like online dating script, Datum not only allows you to earn money by accessing all Tinder-like features but also comes with additional embedded monetization features such as – Datum Coins, Datum Subscriptions, Datum Affiliate Marketing to earn more money from the customized Tinder clone.
Here is revenue model of Tinder-like online dating software, Datum :
Extra Swipes, Likes, & Rewinds – Users can purchase extra Swipes, Likes, Rewinds, Passport, etc.
Chatting With Unmatched Profiles – By paying a certain amount, users can now chat with unmatched profiles listed.
Setup Physical Dates – Users can set up a physical date, venue & time for the meetup with in-app reminder notifications sent out to both the matched users.
Random Matches – Instead of hoping for a match, users can pay a certain amount to get randomly matched with other users and can begin chatting.
Watch Promotional Videos – Users can watch promotional videos provided by third-party vendors to earn extra coins on our custom Tinder clone / online dating software earns commission based on number of videos watched or products purchased via referrals.
In-app Advertisements – In-app advertisements provided by third-party vendors in the dating software. Our custom Tinder clone / dating software earns a commission based on the number of advertisement clicks or products purchased via referrals.
WHY CHOOSE DATUM AS YOUR TINDER-LIKE ONLINE DATING SOFTWARE?
In-app currency that can be purchased via credit or debit cards. This currency is used to gain access to premium features on the Tinder clone app / dating software.
Monthly/Yearly subscriptions to certain in-app monetized features for our Tinder clone app / dating script software, such as extra Likes, Swipes, Rewinds, etc.
DATUM AFFILIATE MARKETING
Affiliate marketing powered by third-party ad services such as AdMob. You can earn money via commissions from third-party vendors on your custom Tinder clone app / online dating software.